Happy new week... We've had several changes going on behind the scenes. And I'm finally excited to announce that Elegant Custom Invitations will henceforth be known as Isabella Invitations!!!!
Why the change?
This has been something I'd wanted to do for a couple of years now. 7 years ago when I started the company, I chose the name "Elegant Custom Invitations" because it reflected the style of invitations/stationery I wanted to create. This hasn't changed. We still design and create "Elegant Custom Invitations". However, it's a pretty generic name. Anyone can say they create "elegant custom invitations". So I knew I had to change the name to create more of a brand. The challenge was the transition. I was so close to doing the name change last year but when I looked at the amount of work that needed to be done and the amount of time I had (or did not have as the case may be). I elected to postpone it till 2013. Here we are today and I'm proud that we have finally made the transition. There's still some work going on behind the scenes but the change is now in effect!!! WOOHOO!!!
Where did the name "Isabella" come from?
My mom (of blessed memory) was "Isabela" and I've always loved that name. I didn't have to think about it twice when I decided to effect a name change. It had to be Isabela. Her name had only 1 'l' but I knew most people doing a search would mostly likely spell it as "Isabella". In order to make it easier to spell, I added the 2nd 'l'. There's the short story :)
New Web Address: www.IsabellaInvitations.com
Our blog has also been moved from here to www.IsabellaInvitations.com/blog
See you on the new blog!!!
